Burger bar joins the space race sending a special payload into orbit around the Earth to make sure its hamburgers really are out of this world.
Brazilian restaurant Patties Burger were looking for a way to put their burgers way above their rivals across Sao Paulo.
So, with help from British space company Sent Into Space, they decided to put nine kilogrammes (19.8 lbs) of salt into orbit around the planet to truly make their burgers world-beating.
Patties Burgers partner and CEO Henrique Azeredo explained: “I was thinking I needed a really big idea.
“In the middle of brainstorming the phrase ‘the sky is the limit’ came up.
“And then it clicked: damn, what if we sent something to space?”
He added: “As space has a high temperature fluctuation, of up to 50 degrees, it was not possible to send bread, cheese or any other product.
“Because, upon return, it would be unfit for consumption. Salt was the only thing possible to ship. And we had no doubt about going ahead with the idea.”
Video footage of the BRL 300,000 (GBP 48,500) space shot shows a canister of salt hurtling into the sky.
And as it starts its orbit, the Earth can be seen clearly in the background from footage shot on the in-flight space cams.
The salt travelled 3,466 kilometres in orbit of the planet on 14th June before being assessed by the Central Diagnostics Laboratory (CDL), which certified it was fit for human consumption.
Now the company is set to start selling their space burgers from the beginning of December for BRL 45 (GBP 7.30).
Azeredo reckons they can make around 3,000 burgers with the special orbit salt.
The firm reportedly has its next mission in sight – to get their new burgers recognised by Guinness World Records.
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Story By: Joseph Golder, Sub-Editor: Joseph Golder, Agency: Central European News
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