This advert designed to discourage migrants from crossing the deadly Rio Grande river into the US shows the life-threatening risks many are willing to take for a better life.
The announcement was made by the city council of Ciudad Juarez, just south of El Paso in Texas, in the northern Mexican state of Chihuahua and was shared on social networks.
Video Credit: CEN/@MunicipioJuarez
According to local media, the video was produced after a shocking photo of a drowned father and toddler daughter was widely circulated by international media.
The Salvadorans’ lifeless bodies were found in the Rio Grande as they sought asylum in the US.
The father has since been identified as Oscar Alberto Martinez Ramirez while his daughter has been named as 23-month-old Valeria.
The announcement is intended to make migrants think twice about crossing the river and particularly highlights the Rio Grande’s strong currents.
In the clip, the narrator says: “Dear migrant, do not let your dreams become a nightmare.”
Alongside images of people wading through the water and a scene dedicated to the river’s notorious strong currents, the narrator advises viewers to report anyone risking their lives to cross the Rio Grande to the local authorities.
She adds: “Without life, there is no future or a dream that come true.”
According to local media, eight migrants have died trying to cross the river in the last fortnight.
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