Red Bull Heir And Europe’s Richest Millennial Banks In Another GBP 500 Million Payout After Inheriting Firm

Europe’s richest millennial and the heir to Red Bull, Mark Mateschitz, has banked a GBP 500 million dividend as his first payment after inheriting the company from his late father.

The payment came after the energy drink colossus allocated half of last year’s EUR 1.56 billion (GBP 1.35 billion) in profits to its shareholders.

Mateschitz’s 49 per cent share of the company made him eligible for a EUR 383 million (GBP 333 million) payout that was supplemented with another EUR 199 million (GBP 173 million).

The EUR 199 million was paid to him as part of a company tradition of providing the Austrian side of the company with an extra payment, according to local media.

Meanwhile, the rest of the dividends were paid out to the Yoovidya family in Thailand, who owns the remaining 51 per cent of the brand.

Most of the company’s 2022 profits came from sponsorship payments that exceeded EUR 1 billion (GBP 871 million) for the first time last year.

The company sold more than 11 billion cans of Red Bull, reaching a net revenue of EUR 9.68 billion (GBP 8.43 billion).

Mateschitz became one of Europe’s newest billionaires, with a net worth of USD 34.7 billion (GBP 27.8 million), when he inherited the stake in Red Bull after his father Dietrich died aged 78 in October 2022.

The 31-year-old tycoon also inherited a number of luxury properties, from a Fijian island to Austrian castles, and an estate in London’s exclusive Knightsbridge.

He was recently listed by Forbes as the world’s 37th richest person.

Mateschitz began seeing the heiress to the multi-billion dollar crystal jewellery giant Swarovski, Victoria, aged 30, in February, just weeks after she announced her separation from her then-husband, property magnate Werner Muerz, 46.

After weeks of speculation, the pair made the new romance public by posting an Easter snap together from South Africa, on 9th April.

The snap appeared on Swarovski’s Instagram profile with a caption reading: “No-Bunny compares to you. Happy Easter everyone…”

They lived together in one of Mateschitz’s estates – reportedly a castle – in Salzburg, Austria, but recently announced they are building a luxury villa together in Marbella, Spain.

The property, set in an exclusive residential complex named ‘The Gallery’, will reportedly cost the pair EUR 3 million (GBP 2.6 million).

It will reportedly have several bedrooms, balconies, and a saltwater pool with a sea view.

Swarovski said: “I’m very happy that it will soon be my home.”


To find out more about the author, editor or agency that supplied this story – please click below.
Story By: Georgina JadikovskaSub-Editor: Joseph Golder, Agency:  Newsflash

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