The Chinese Alibaba Group founder who is one of the world’s richest men has told his workforce that they should have sex six days a week despite working 12 hour shifts.
According to local media, Alibaba and other Chinese companies have come under fire this year for promoting a ‘9-9-6’ work schedule where employees are expected to work from 9am to 9pm, six days a week.
During Alibaba’s recent ‘Ali Day’ annual celebration, executive chair Jack Ma praised employees who got married over the past year.
Presiding over the event, Ma – who is one of China’s richest men with an estimated fortune of 30 billion GBP – defended the ‘9-9-6’ principle while telling couples that they should adopt a ‘6-6-9’ philosophy at home.
He said: “What is 6-6-9? Six days, six times with ‘longer’ being the key.”
Reports said that Ma was using a pun on the Chinese pronunciation of the number nine to suggest that married couples should be making ‘long’ passionate love six times a week around their incredible work schedule.
Alibaba was so proud of Ma’s double entendre that the company posted the quote on its official social media page complete with a winking emoji.
During the rest of his speech, Ma told his employees to have more babies, claiming that children are a better investment than property.
He said: “Marriage is not for the purpose of accumulating wealth, not for buying a house, not for buying a car, but for having a baby together.
“Only the child is the real thing. Have more children!”
Ma’s message follows the Chinese government’s decision to end the one-child per family policy in 2016 after fears that a demographic crisis is looming.
However, netizens were unimpressed with Ma’s intrusive suggestion. One ‘Weibo’ user said: “Finish work at 9pm, make it home by 10.30pm, who has the energy?!”