A ski station has started a contest in which the lucky winner will be rewarded with a giant piste all to themselves for 24 hours with the possibility of taking along 222 friends for a free overnight stay.
The unique competition was started by the Fideriser Heubergen ski area, located in the Swiss canton of Grisons.
The ski area, located at an altitude of 2,000 metres (6,561 feet) above sea level, will choose a lucky winner who will get the entire piste exclusively to themselves from Sunday 13th January 4pm until Monday 14th January 4pm.
The winner can use three ski lifts which will take them to just under 10 miles of downhill runs.
The ski area also has Switzerland’s longest sledding track, which is 7.4 miles long.
Three mountain huts with 76 employees also will be made available for the lucky winner.
If the lucky winner does not fancy being all alone on the slopes, he or she can also take along up to 999 friends.
Of those, up to 222 friends are allowed to stay with the winner for free in the ski resort overnight and will be given a complimentary breakfast.
Only the transport to the ski resort and all other meals and drinks are not included in the prize.
Ski resort chief Henrik Vetsch said that according to his knowledge “such an offer has never been made before in Switzerland”.
Vetsch said he was curious to see if the lucky winner would opt to use the area all alone or would try to take as many friends as possible.
He said: “Especially for a company or club excursion, the main prize would be optimal.”
The managing director estimated that the prize will cost his ski resort “a few hundred thousand francs”.
Vetsch said that the reason for the unique contest was the price war currently raging between Swiss ski resorts.
He said: “We cannot compete with flexible prices or discounts. In this way, we are countering the excessive pricing policy of many providers.”
Vetsch said that the winner’s day falls on a Monday, which was chosen deliberately as closing the pistes on a weekend day “would be unfair to season ticket holders and chalet owners”.
He said he can guarantee that no-one else will sneak onto the piste because of the topography and operating structure of his ski resort.
Vetsch said: “The Heuberge lies on a plateau, a bottleneck. You can only get up the steep road by ski bus.”
He explained that because everything such as ski lifts, buses and restaurants are owned by his company, nobody else would be able to use the slopes.
Vetsch said: “With the competition we want to emphasise this core competence and show what advantages we offer as a small area.”
The competition will run until 30th December on the website www.du-bist-der-berg.ch.