An invite-only app which allows models in the UK and 8 other countries to eat for free at restaurants to make the venues look good has been slammed online for making everyone else feel “fat” and “ugly”.
The invite-only Beauty Pass application aims to “to relieve models from costly everyday expenses”.
In the “About Us” on its home page the site said: “Beauty Pass is an online network that affiliates models from selected fashion agencies with leading venues in the food and entertainment business worldwide.
“Beauty Pass membership is exclusively by invitation and only models from verified fashion agencies may become members and use all the benefits Beauty Pass provides.
“Beauty Pass has great FREE offers in restaurants, gyms, lounges, cafes, clubs and much more. Once you become a member you may reserve our offers with a simple click and show up at the venue to redeem them. Ask the manager, be identified and enjoy.”
But critics argue it is used by restaurants and businesses to make themselves appear more appealing by inviting model and influencers to eat their food and use their services.
London restaurants such as Unico Gelato, Sardinia Corner and Yosma are included on the list of participating restaurants, as well as the Salty Yoga yoga studio in Elephant and Castle.
The application has however come under fire in South Africa after it was revealed models were eating for free using it at a chain of vegan restaurants in the country’s legislative capital, Cape Town.
Local media report models using the app are being offered free meals at branches of Lekker Vegan restaurants as a form of promotion.
The Beauty Pass application says it “affiliates models from selected fashion agencies with leading venues in the food and entertainment business worldwide”.
Netizens have slammed the decision to hand out free meals to the stunning models, with Lindi Bergh commenting that there are “too many hungry desperate people around to be handing out food to models who I assume earn a substantial salary”.
Sixty-four-year-old Nicola Vernon humorously reacted by posting a series of photos of herself posing in bathing suits in an attempt to be invited to the application.
She wrote on one of the posts: “Working hard to get my Beauty Pass so I can get free grub at Lekker Vegan. Modelling Longridge Wines. I think I nailed it.”
Lekker Vegan spokesman James Knaap said that the company does not care who is invited to the Beauty Pass app but is instead interested in reaching “thousands and thousands of people” to try and influence them to “make more vegan choices”.
The Beauty Pass website lists locations in the UK, the United States and eight other countries where users can get “a free lunch, free dinner, free gym, free drinks and much more”.
Cape Town fashion photographer Megan Davies revealed online that after models using Beauty Pass started attending her yoga classes she stopped attending as she felt she was the “fattest and ugliest”.
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Story By: Alex Cope, Sub-Editor:Joseph Golder, Agency: Central European News