Ex McDonalds Chief: Dont Take Kids For Happy Meals

A former top McDonald‘s manager has warned parents not to take their children to the fast food restaurant under any circumstances.

Harald Sukar from the Austrian state of Styria was one of the top managers at McDonald’s Development Company CE for 13 years and even the chief of McDonald’s Austria from 2004 to 2006.

He has now analysed the consequences of fast food on society and health and has written a book about it called “Die Fast Food Falle: Wie McDonald‘s und Co. auf Kosten unserer Gesundheit Milliarden verdienen” (“The Fast Food Trap: How McDonald’s and Co. Earn Billions at the Expense of our Health”), which has just been released.

Sukar has made a remarkable U-turn from his days as a fast food manager and is now calling on parents to make sure their kids do not eat a single Happy Meal.

He said: “In any case do not go to McDonald’s, Burger King and others. Especially do not go there with your children. Even not in an exceptional case. It will destroy you.”

Sukar came to the conclusion after he became more involved in healthy nutrition. According to local media, the facts he uncovered rocked his conscience so much that he felt the need to warn others.

He writes that as well as the high fat and sugar content in McDonald’s products, there are other ingredients which are also problematic. 

In his book, Sukar unveiled a near-endless list of flavour enhancers, preservatives, stabilisers, acidity regulators, thickeners and binding agents all added to McDonald’s products.

According to local media, Sukar also slammed McDonald’s for employing low-wage workers whose movements in the kitchen are similar to that of automated robots.

Even though Sukar slams the addictive nature of McDonald’s food, he also felt the need to debunk some of the myths about the US fast-food giant that are not true.

He revealed, for example, that the fish burger in the Filet-O-Fish which many believe does not contain any fish does indeed contain some fish.


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Story By: Koen BerghuisSub-EditorMichael Leidig, Agency: Central European News


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