This is the moment a mogul heading up a billion-euro media empire feeds a bear a biscuit as he holds an impromptu business meeting with the fearsome creature.
Media magnate Zeljko Mitrovic is the founder of Pink Media Group, the largest, private broadcast entertainment and media group in south-eastern Europe.
The 52-year-old Serbian posted a video on Instagram where he discussed the success of TV Pink’s hit reality show ‘Zadruga 2’ (‘Commune 2’) ahead of the season finale.
In the clip, Mitrovic discusses plans for the third series with the bear, who he called his closest collaborator.
He asks the bear: “This is my dilemma, either this or that, I don’t know which.”
Speaking on behalf of the animal, Mitrovic jokes that series 2 was a success but that it featured “too many bears”.
The media mogul is also seen feeding the bear a biscuit with his mouth.
He shared the video with a caption: “I have finally revealed the secret to Pink’s record viewing figures, in this [series], and I am sure in the next season.”
The clip has been widely commented on.
Netizen ‘Barbivaskesale’ commented: “Bear, you are wrong. There are too many whores [on the show] not bears.”
‘Milos’ said: “Everything is easier when you drug the animal.”
‘Rankaradakovic’ wrote: “Our only true friends, animals.”
Zeljko’s son, Aleksandar Mitrovic, was sentenced to 12 months of house arrest with a one-year driving ban earlier this week for a traffic accident which killed a 17-year-old girl in 2013.
Zeljko reportedly said that Aleksandar is not guilty, claiming that the court convicted him just for being his son.
During the 1980s, Zeljko was a bass guitarist in the rock group ‘Oktobar 1864’.
In 1988, he founded a recording studio in Serbia and later launched the TV station RTV Pink.
At the end of 2017, his media empire was reportedly worth over a billion EUR (898 million GBP).
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